Introduction

In 2025, I worked on Sendit, a digital creator marketplace designed to make creator commerce borderless, low-friction, and globally accessible. Traditional platforms often silo creators behind high fees and limited payment rails. Sendit leverages Web3 principles to streamline transactions, reduce friction, and empower creators worldwide. My work focused on redesigning the core product experience (V2), which helped scale the platform to $8K MRR and contributed to a $250K funding raise.

Challenge

Creator marketplaces often introduce unnecessary friction. Creators face complex setup flows, slow onboarding, and limited payment options, while buyers encounter inconsistent catalogs and barriers to cross-border payments. Existing platforms rarely offer a unified, creator-centric experience for discovery and monetization. The objective was to redesign Sendit from the ground up, establishing a clear product structure, simplifying core flows, and unifying payments into a single, intuitive marketplace that streamlined onboarding, reduced payment friction, and made buying and selling feel reliable from the first interaction. The goal was not just to redesign the interface, but to drive product growth, increase MRR, and boost long-term user retention.

Research & Insights

I took a close look at notable creator platforms:

• Whop: Flexible platform for digital products and subscriptions, but onboarding can be slow and setup fragmented.
• Fiverr: Strong marketplace for services, yet high fees and limited payment options create friction for creators.
• Shopify: Powerful e-commerce infrastructure, but complex for creators looking for simple, immediate monetization.
• Gumroad: Easy-to-use for selling digital products, yet lacks global payment support and discovery tools.

Solution

A unified creator marketplace that simplifies onboarding, product listing, and payments, enabling creators to sell and buyers to transact globally in minutes.

• Instant Access: Sign in with Google or wallet
• Quick Setup: Creators can immediately list products with pricing, categories, images, and variants.
• Frictionless Flow: Setup optimized so creators focus on selling, not configuration.

2. Marketplace Discovery & Checkout

• Curated Browsing: Category filters, featured feeds, and search make discovering products seamless.
• Wallet Payments: USDC support for instant global transactions with confirmation and receipts.
• Promotions: Discounts and promo codes integrated to drive purchases.

3. Revenue & Growth Tools

• Affiliate & Referral: Creators can share links and earn commissions with dashboard tracking.
• Subscription Models: Sell recurring content, community or services.
• Insights: Track MRR, top sellers, and conversion metrics for data-driven growth.

4. Dashboards, Admin & Design System

• Dashboards: Creator and buyer dashboards for orders, analytics, and wallet management.
• Admin Tools: Manage listings, approve creators, and monitor marketplace health.
• Design System: Unified UI, components library, and responsive layouts for consistent, scalable experiences.
• Graphic Design: Visual design across product and marketing , enhancing engagement and brand presence across socials.